From a very early age, I listened to Z100, a hit music radio station in the New York City. It was what woke me up every morning, and how I got my information for the day. I would hear some of the most important news, celebrity gossip, sports news, and more. I listened to Z100 daily until about 2008, when I decided I would rather play my own music from my iPod or laptop.
Learning more about radio today, I forgot that the radio industry was also changing with all of the new forms of technology. Since I stopped listening, I didn’t realize how important social media and Web 2.0 is in that industry. Now if I listen to Z100, they are encouraging listeners to use different forms of social media such a Twitter, Facebook, email, text messages, message boards and more to communicate with them. This is an easy way for them to instantly connect to their listeners and keep their shows fun, interesting and exciting.
A question that may come up though is how do they balance all of these different forms of social media and technology? Do they need to higher someone specifically for this purpose?
First of all, they do use a bunch of different platforms to reach people. But, I dont think it should be that complicated. If they ask people to tweet at them, they will check their Twitter. Same goes for Facebook, MySpace, etc. This is especially the case when they are live. Otherwise I do think that someone should be hired for the purpose of controlling the social media pages and other methods of communication. Maybe even more than one person. Someone needs to run the platforms and design them, and they need a few people to keep track of important information coming in on all of those platforms who can pick out the most important stuff.